Snapchat keeps growing every day! And to make sure that the app stays up to date with the latest trends, Snapchat is going to join forces with a few media companies. The goal of this collaboration is to provide the app with journalistic articles, pictures and videos. According to the New York Times, this new part of the app is going to be called ‘Discover’.
CNN, National Geographic, Vice, Yahoo and ESPN are rumored to be among the companies that are going to supply text, imagery and videos especially for this new Snapchat feature. According to Digiday, Snapchat has also hired their own journalists, animators and video producers to create journalistic productions.
In addition to all of this, Snapchat has approached some significant consumer brands to put advertisement in the new part of the app. The ads will be placed in line with the editorial articles, videos and imagery. The proceeds will be divided between Snapchat and the participating media companies.
With the new feature ‘Discover’, Snapchat has chosen a new path for their app. Keep checking this website for more exciting updates, and as always, happy snapping!